A local Ontario initiativeBased in Vaughan · Serving the GTA

The first AI-driven pro shop for junior academies and developmental players.

Built in Vaughan by a former tennis coach with a decade on Ontario courts, not a faceless online store. Our Virtual Coach matches a player's age, level, swing speed and injury history to the right frame, string and shoe, then routes the order straight to the distributor.

Get a free gear report → For clubs & academies For suppliers
Amir, Founder
Former tennis coach · 10-Year Tennis Veteran · Cloud architect
Virtual Coach
Preview
Coach
First, how tall is the player? Age is fine if you don't know. For kids, height decides the racquet length.
LocalBased in Vaughan, Ontario
Coach-ledFounded by a former tennis coach
ReviewedEvery gear report checked by a real coach
Junior-firstHelping GTA juniors play better
Parents & players Get a free gear report → Club directors Request a club pilot → Suppliers & distributors Partner with us →
Tennis racquet and green-stage balls on a blue hard court
01 · Founder

"10-year Ontario player & junior development advocate combining a decade on Ontario courts with deep cloud architecture expertise."

Amir — Founder, Courtwise
Former tennis coach
Knows the product lifecycle from the court side.
10-Year Tennis Veteran
A decade on Ontario courts and in its club ecosystem.
02 · Juniors

Gear for the years a player grows the fastest.

Parents are asked to choose frame length, ball stage and footwear with little guidance. The Virtual Coach gives an objective answer based on the player, not on what a store needs to move.

01
25" and 26" frames
Sized to height and stage, for the jump from red and orange ball to green and full court.
02
Stability footwear
Supportive court shoes for growing feet and fast lateral movement.
03
Low-compression balls
Red, orange and green stages matched to the player’s frame and level.
04
Strings & overgrips
The consumables players go through every few weeks, restocked without a trip to the club.
03 · How the Virtual Coach works

Profile. Match. Ship.

1
Profile the player
Age, skill level, swing speed and joint injuries. Answered in plain language by a parent or player.
2
Match to the specs
The coach reads manufacturer specs and maps the profile to in-stock frames, strings and shoes.
3
Ship from the distributor
Orders route automatically to our distribution partners and ship direct. No warehouse in between.
04 · Local

Helping Vaughan juniors play better.

Courtwise is a local Ontario initiative, built by GTA tennis people. We start with the junior and adult amateur players of the GTA, and the academies and clubs that develop them.

Home base
Vaughan
Launch market
Greater Toronto
Network
OTA clubs
Province
Ontario
Free · Mini-Coach

Get a free gear report for your player.

Answer four quick questions. A coach reviews your player's profile and emails you a personalised report: racquet length, ball stage, shoes and what to skip, matched to your budget.

  • Takes about 30 seconds
  • Reviewed by a real coach, not just an algorithm
  • No brand pushing: sized to the player
Mini-Coach
1 / 5
How old is the player?
05 · For Clubs

A digital pro shop in a box.

A white-label version of the platform for OTA clubs. Sell what you don't stock, under your club's name, without managing inventory.

Request a club pilot →
Your club’s storefront
A white-labeled shop with your branding, running on the same platform and catalog.
In-clubhouse kiosk
An iPad version of the Virtual Coach at the front desk, for gear you don’t carry on the wall.
Automated payouts
Commissions on club sales and services paid out automatically through Stripe Connect.
06 · For Partners & Suppliers

Built on a headless, automated architecture. We integrate directly via REST API, EDI, or SFTP to ensure zero-touch order routing and automated B2B fulfillment.

We open a new channel into junior academies and developmental players, the segment general retailers underserve.

Contact partnerships →
REST API
Direct order submission and inventory sync.
EDI
Standard purchase order and ship-notice documents.
SFTP
Scheduled CSV or XML order and stock files.
Routing
Orders translated to your format automatically. No phone or email orders.
Checkout
PCI-compliant payments handled upstream on Shopify.